Tech Giants Apple, IBM and others join pause on Twitter/X ads over Musk’s support for antisemitic post
Ina Fried, reporting for Axios
Apple is pausing all advertising on X, the Elon Musk(https://www.axios.com/business/elon-musk)-owned social network, sources tell Axios.
The move follows Musk’s endorsement of antisemitic conspiracy theories as well as Apple ads reportedly being placed alongside far-right content. Apple has been a major advertiser on the social media site and its pause follows a similar move by IBM(https://www.axios.com/2023/11/17/x-elon-musk-ibm-amazon-apple-ads-antisemitic).
Musk faced backlash for endorsing an antisemitic post(https://www.axios.com/2023/11/16/elon-musk-antisemitic-claim-tesla-shares) Wednesday, as 164 Jewish rabbis and activists upped their call(https://www.xouthate.org/) to Apple, Google, Amazon and Disney to stop advertising on X, and for Apple and Google to remove it from their platforms.
+ Apple, Disney, other media companies pause advertising on X after Elon Musk boosted antisemitic tweet Apple, Disney, Warner Bros., Comcast, and Lions Gate have paused online ad campaigns on X after owner Elon Musk made antisemitic comments on the platform.
Hooray 👏! Apple is finally doing the right thing by pulling advertising from Twitter/X.
