It’s not which platform you blog on, but what you blog about that results in traffic for your posts

My stats here on Medium indicate that between 80 and 90 percent of the traffic that my posts get come from search engines (mainly Google).

I have over 2,600 followers here, and I’m lucky to get 10 or more views/reads on a post. As a side note, that tells me that follower count on Medium is meaningless. That said, I have had my share of posts that have gotten a significant number of views/reads.

For example, this post Can Bear replace Ulysses as my short form writing tool? got 2,600 views and 89% came from search.

Here’s another example. This post Two years of Fastmail and how it replaced Gmail got 5,600 views and 97% came from search.

This post Step count in the Health app not matching the step count in the Activity app at ldstephens.net hosted on Wordpress.com got 5,365 views and over 80% came from search.

So, my takeaway is this. If traffic is your objective, write about subjects that people would be inclined to search for.