The two most popular markdown writing apps on Mac and iOS are iA Writer and Ulysses. Ulysses is a subscription and iA Writer is a purchase. When Ulysses went subscription many users got pissed, me included, and moved to iA Writer. I got over being pissed at Ulysses and today I use both apps.
Not surprising, iA Writer is now going to be transitioning to a subscription / paid choice (I’m guessing) with their next major update.
Here are the details:
Talking about subscriptions in public is a delicate matter. Apple is jealously watching what developers say. Competitors are watching and trying to get ahead of the game. Customers are watching and might get worried: What are they planning!? McKinsey suggests that you could offer both subscriptions and paid options in the transition from paid to subscription.
This is not where we are going. We believe in the choice and we want to bring the choice to buy or subscribe to all platforms. Customers like the choice, and we like it. Clearly, after seven years of offering free updates, there will be a new version of our apps at some point. And even though Apple doesn’t offer upgrade discounts, this, next to offering a choice, is exactly what we want to do. We just have to find a way around the hurdles. But we have lots of other things planned, that we can’t talk about yet. It won’t be a simple move from paid to a choice between paid and subscriptions. It will be even better.
Maybe subscriptions are not the best fit for productivity software. But, as laid out above, some do prefer subscriptions, especially if they are reasonably lower than buying the apps. In that sense, subscriptions will allow you to charge a fair price for your app and not compete in the race to the bottom. But if you offer the choice, you offer customers the opportunity to decide for themselves how they support you.
We’ll see how this works out but from my experience the folks at iA are prepping users for a complete switch to subscription at some point down the road.